Yes, there was a time when email blasts worked and got the word out on new products or businesses. But now people are leaning towards referrals from Facebook, Twitter or from reviews instead of unsolicited email.
I'm not saying that we should completely abandoned email blasts, I think we need to take the "blast" out of its use and send them with a purpose. Monthly newsletters sent by email are acceptable and aren't as evasive than sending out spam.
In this era of online activity, receiving unwanted mail is just as discouraging than telemarketing calls. Consumers and potential clients will remember the businesses that invade their inbox and tell their friends and their audiences online not to endorse your brand.
Use email in conjunction with your marketing campaigns. Try not to rely solely on email blasts. With emails, you send out to your long list in hopes that one of them will click on your information but most of the time it gets rejected and thrown in the trash. The inbox has now become a filter and holds no clout with the user if it hasn't been referred or endorsed by a friend or a business they trust.
Bottom line, emails still have a place in marketing but only alongside social media campaigns and website promotions. Please join the movement to rid everyone's inbox of spam and unsolicited blasts.
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