Five Vine Tips For Your Business

With so many different social platforms to play with in your marketing strategy, it's hard to focus and figure out how to utilize each one. There are many brands out there creating a huge buzz in the Vine and social-sphere, for example Oreo and Target. Both brands have honed in on their message and how to best use Vine.

The big question is how to get your message down to six seconds. It sounds daunting and unimaginable but quite possible. 

1. Think outside of the box.

This is your chance to have fun and come up with a great video that challenges your creative skills. Have fun with the video looping!

2. How-To style

There are a lot of brands that are making waves with using Vine as a way to show quick DIY videos. As I mentioned above, Oreo has created some intriguing videos. One in particular was the Vine post on how to make Oreo Freeze Pops.

3. Use Vine to announce products or events.

For example, if the business is a bakery, try making a Vine video of the dessert of the day.

4. Don't forget to share your Vine on Facebook and Twitter.

Vine now has 40 million users but they still aren't as frequented as Facebook or Twitter. Give your video a longer lifeline by sharing it.

5. Embed your Vine video on your site.

After you have shared it on Facebook and Twitter, you can grab the embed code and insert it into your blog or website.

For more information about Vine, check out "Instagram vs. Vine: Which App Is Better For You?"

SELF-BRANDING: How to make relateable content

Nowadays people are realizing that their talents and hobbies are interesting and people want to hear from the everyday person. Thanks to Pinterest, Google +, Facebook, Twitter, YouTube and all the other social media platforms, people can begin to brand themselves into their own business.

The everyday person doesn't need advice from an expert, sometimes they just need some inspiration or ideas from someone they can relate to.

If you've been feeling like you have some great tips to share with people, you can start self-branding!

Take me for instance, my job is digital marketing, but I'm also a mom, dance teacher and a person who just loves to pick up new hobbies, even though I may not be particularly great at them all but there is an audience for people who identify with my everyday.

I started my own mobile app review with a hyper-local news site that allowed me to add entries of my reviews, very similar to a blog but it's a community page where other bloggers can contribute to one site. I called it "Hit or Miss Apps."

I am lucky enough to have access to News10 ABC and pitched this review as a possible segment for Sac&Co. Now I have segments telling viewers of the fun apps that I find that help me with the kids, work and fun.

Here are a few of my previous segments
May 24, 2012
September 28, 2012.

But even if you don't have access to on-air capabilities, there are other ways to get heard and seen.

1. Start your own blog.
2. Start your own YouTube views and post this on your blog.
3. Post any articles and videos on social media and have them all lead to your blog.
4. Be creative and make sure you use a tone that most people can relate to.
5. Know who you're talking to.
6. Go viral! Just remember to always have everything point back to your blog...this way it's not confusing to people on where to find your content.

Hope these tips help! Feel free to ask any questions!